Anurag Harishchandrakar

Improving mobility and rehabilitation workflows for Parkinson's patients

Real-Time Updates

Overview

Just like Fantasy Football for the NFL, INDYCAR Fantasy Racing is a ‘racing’ themed fantasy sports product for INDYCAR motor racing series.

It allows fans to engage with the series by creating fantasy teams and predicting race outcomes. Participants earn points based on the real-life performance of the drivers they select.

Through 2023, we conducted generative and evaluative research to created new mobile first design features for INDYCAR’s Fantasy Racing Game, with a view to enable greater in-game engagement during race events.

Approach & Methodology

Research Process

Study Design

Research targets are translated to structured and semi-structured research plans through -

Generative methods for experience and blue sky research

Qual and Quant UX Methods

Evaulative Usability Testing

Discovery

Patient and provider engagement through -

Moderated/Unmoderated Interviews with Physicians, healthcare workers and patients

Survey Distribution

Focus Groups

Requirements Gathering

Research Analysis

Qualitative findings are recorded, and collaboratively analyzed

Qualitative Coding & Analysis

Quant Analysis

Synthesis & Design

Findings are translated to healthcare practitioners through -

Service/Experience Maps

Mental Models/Personas/Affinity Digrams

App & Website Design