MotorSport One
MotorSport One is a passion-driven product built to reimagine how motorsport enthusiasts experience race data, schedules, and performance insights. Designed as a comprehensive hub for fans of Formula 1, INDYCAR, MotoGP, and other series, the platform translates complex live telemetry and event data into intuitive, visually engaging experiences. The goal was to merge the thrill of motorsport with clean, data-driven design—helping users explore, compare, and engage with races in real time.
Year
2025
For
Silent Cartographer Design Labs
Role
Product Co-Founder & Lead Design Engineer
Tech Stack
Figma, MIRO, SurveyMonkey, ReactNative, AWS
The Problem
The global motorsport ecosystem is evolving rapidly - not only as a spectator sport but as a digital, data-driven experience.
Each series maintains its own ecosystem - F1 TV, INDYCAR Live, MotoGP App, NASCAR Mobile etc - each with unique interfaces, logins, and data models. These walled-off experiences reflect the independence of each organization but create friction for fans who follow multiple series.
Fans need a SINGULAR SOURCE OF TRUTH
Market Opportunity
A new generation of fans—digital-native, data-curious, and globally connected—engages with racing as both sport and storytelling. These fans want context, insight, and interactivity beyond traditional broadcasts. With over 500 million motorsport enthusiasts worldwide and rapid growth in younger demographics, both men and women.
As a product creator, I see a clear opportunity to serve this audience with a richer, more unified digital experience.
16-24-year-old females group is the fastest-growing demographic among Formula 1 fans.
2025 fan survey signals strong purchase intent and daily Gen-Z engagement (e.g., 70% of Gen-Z consume F1 content daily)
Global fans: 826.5M in 2024 (up ~90M, +12% YoY), with outsized gains in China (+39%) and solid growth in the U.S. (+10.5%).
NASCAR Fan profile skews 59% male / 41% female; surprisingly urban-leaning (44% live in cities vs. 37% U.S. average).
As a product creator & avid motorsports fan myself, I see a clear opportunity to serve this audience with a richer, more unified digital experience.
What Are Race Fans Looking For?
A new generation of fans—digital-native, data-curious, and globally connected—engages with racing as both sport and storytelling. These fans want context, insight, and interactivity beyond traditional broadcasts. With over 500 million motorsport enthusiasts worldwide and rapid growth in younger demographics, both men and women.
As a product creator, I see a clear opportunity to serve this audience with a richer, more unified digital experience.
16-24-year-old females group is the fastest-growing demographic among Formula 1 fans.
2025 fan survey signals strong purchase intent and daily Gen-Z engagement (e.g., 70% of Gen-Z consume F1 content daily)
Global fans: 826.5M in 2024 (up ~90M, +12% YoY), with outsized gains in China (+39%) and solid growth in the U.S. (+10.5%).
NASCAR Fan profile skews 59% male / 41% female; surprisingly urban-leaning (44% live in cities vs. 37% U.S. average).
As a product creator & avid motorsports fan myself, I see a clear opportunity to serve this audience with a richer, more unified digital experience.
Research Process & Methodology
I designed and conducted a comprehensive user study with 50 participants from all over the world, recruited from Motorsport discussion threads on Reddit. We received responses from a diverse age group, passionate on staying connected and involved with our product team through the development of this product.
Study Recruitment Survey Respondents - By Age
User Segmentation
Our long term product vision is to be able to encapsulate fans of all ages and demographics. From a research perspective, we had to segment them into 3 broad categories -
How long they've been motorsports fans for?
What all racing series do they passionately follow?
If they're in the habit of watching every single practice/qualification/race event session or not
Survey Questionnaire Distribution
Once we had our study participants onboard, we then proceeded to formulate our first survey questionnaire aimed at gathering attitudinal insights about their behavior and practices of consuming and following motorsport races and content.
User Interviews
Based on prior user segmentation, we
Key Insights
A missing connection to race narratives
Fans often struggle to follow the story behind the numbers. While timing sheets and lap charts deliver raw data, they lack the emotional thread that makes a race engaging - the evolving rivalries, strategic gambles, and turning points that define the outcome. Users wanted a way to see the race as a living narrative, not just a stream of telemetry.
Multiple series, multiple race events, multiple schedules, multiple migraines
Motorsport fans rarely follow just one series. A typical weekend could include F1 in Austin, INDYCAR in Portland, and MotoGP in Japan - all in different time zones and on separate platforms. Keeping track of schedules, sessions, and results across series becomes a logistical challenge. The lack of a unified calendar or smart notifications forces fans to piece together their own viewing plans, often missing key sessions or overlaps.
Data driven insights
Fans crave depth, but current tools either overwhelm or oversimplify. Advanced analytics like tire degradation, pit stop deltas, or sector performance are available only through technical dashboards not designed for intuitive use. As a result, casual fans can’t decode what the data truly means, while experienced ones must jump between multiple sources to form insights. There’s a clear gap for accessible, contextual, and visually meaningful race intelligence.
Offline engagement
Between races, fans often lose touch with the sport. Outside of news updates or social media chatter, there’s little to keep them connected in the downtime between race weekends. The absence of personalized content - driver stats, seasonal trends, or interactive recaps - means engagement drops sharply once the checkered flag falls. Users expressed a need for ongoing, data-driven touch points that sustain excitement throughout the season.
Each country has a different streaming provider
Broadcast rights are scattered across regions, forcing fans to juggle multiple subscriptions and VPNs just to watch their favorite series. A fan in the U.S. might need F1 TV Pro, Peacock for INDYCAR, and MotoGP VideoPass—all with varying access levels and pricing. This fragmentation creates frustration and further disconnects the viewing and data experience.
This fragmentation creates frustration and further disconnects the viewing and data experience. Fans are asking for centralized, companion tools that unify data, context, and storytelling—regardless of where or how they stream the race.